RE/MAX Unveils New Advertising Campaign: 

Dream with Your Eyes Open

 

RE/MAX recently launched it’s first series of commercials since the company went public last fall. They were created to feature potential homebuyers who discover their dream home, but then realize they're going to need some help. That's where Re/Max comes in.

 

“Dreaming of you next home is easy, but the process can be difficult. For something that’s a huge life decision, you really need to choose the right guide to navigate the process from start to finish,” says Margaret Kelly, RE/MAX CEO. This campaign shows how RE/MAX agents truly are the experts you want by your side to help find the home that’s right for you.”

 

http://www.youtube.com/watch?v=caKbqTe7OwI&feature=youtu.be

 

Significant company successes celebrated included:  

  • In the U.S., RE/MAX agents were ranked the most productive among the major brands in three major industry surveys – in the RISMedia Power Broker Report, RE/MAX agents averaged 16.8 transaction sides compared to the 8.1 average of agents at all other participating brokerages.
  • The 2013 REAL Trends 500 survey showed RE/MAX agents averaged 17.1 transaction sides in 2012, as compared to the 7.9 average of all competing agents in the survey.
  • In the Wall Street Journal and REAL Trends "The Thousand" ranking, RE/MAX agents held 98 of the 500 spots for most transaction sides closed. That's nearly one out of five – more than any other real estate brand in the report.
  • RE/MAX held the top position among all real estate brands in two prestigious franchise rankings, the Franchise Times Top 200 and the Entrepreneur magazine's Franchise 500.
  • In 2013, for the sixth year in a row, RE/MAX, LLC was named one of the Top 50 Franchises for Minorities by the National Minority Franchising Initiative through the World Franchising Network.
  • The iconic RE/MAX balloon celebrated its 35th anniversary in 2013.
  • For the third consecutive year, RE/MAX University (RU) was recognized as one of the best among corporate-sponsored training programs, capturing a place on Training magazine's Top 125 list.